In the Book World Wide Web Marketing Jim Sterne does an excellent job using the first few chapters to give his readers a 101 course on the Internet, how it works, and how it was started. This is key information that is needed in order to have clear understanding on how to market your website. He breaks the book up into chapters, each chapter targeting key points to having a successful and functional website that can sell. He often refers to Amazon.com and their thriving website. He credits much of their success to inquiring on customer feed back, having a flashy yet easily managed website, and giving email updates that are tailored to the customers needs. This was a very insightful book that would be a great help to anyone we was trying to start a company on the world wide web.
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