Association of National Advertisers Guide to Media Management

The "Association of National Advertisers Guide to Media Management" by Herbert Zeltner is a very handy book for anyone interested in media management, or just anyone who wants to better his or her media management skills. Media management this day and age is considered to be one of the biggest challenges in media. This book will definitely help you step up your game in today's world of media management. This book goes over changes in the media over advertising choices, how to develop and implement your media plans, the pros and cons of full-service agencies, independent media services, how to evaluate media performance and how to improve your media management skills. With the tips and facts provided in this book or guide, rather, there is no way you can fail at becoming a pro in the world of media management.