Sports Marketing

The few authors that helped write this did a great job for the sports fans of electronic media. The bad thing about this is it's out dated. With the rising popularity of HD, this book didn't have anything about HD for sports media. The book was strong in talking about advertising rates for advertisers to broadcast over a course of a season over a game. This book is broken up into many chapters that cover everything from: marketing, strategies, promos, Public Relations, and the future of sports in electronic media. I would recommend this to anyone wanting to know terms about media, business, and is interested in sports. I wouldn't recommend to anyone that doesn't like sports and is comfortable with broadcasting and business terms.

Chris Ritter
Written by Bernard J. Mullin, Stephen Hardy, William A. Sutton