When it comes to the new generation of media, The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly, was a great book to help understand the new ways to promote your business. Written by David Meerman Scott, he believes that the traditional media is steadily declining, so companies need to embrace a new way of promotion to thrive in the new world. The new age of technology will help smaller business by attracting consumers through the internet, a cheaper method than traditional advertising. People turn to the Internet for everything, and what he shows people is how to capitalize on it. Social media is the future, people are paying attention, and companies should use it to their advantage.
Verdadero Larracas
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