Everyone who has kids, or been around kids, or was once a kid should be familiar with Nickelodeon and their products. Their influence is huge not only with kids but adults as well. That kind of influence alone was enough for me to pick up and read this book. The book goes to talk about the evolution of Nickelodeon from being just another kids network to the highest rated daytime channel in the country by using a well thought out formula in marketing. The authors of the book are the very same people who worked on a lot of the Nickelodeon programs. So you get a very in side look in the going-ons of the business, from the ups and downs to what eventually becomes the lovable network it is today. At 304 pages I find this book to be a good and easy read for anyone not only interested in Nickelodeon but also anyone interested in media business and management as this can relate to other companies and situations in the business.
Andrew Corpuz
No comments:
Post a Comment