Manage the Media: Don't Let the Media Manage You.

The book I’m reviewing is called “Manage the Media: Don't Let the Media Manage You.” The author of this book, William J. Holstein, is a veteran journalist/business reporter, and in this book he talks about how CEOs should deal with media today. Some of his advices to the executives include “make sure that your message is always heard” and “put press relations at the top of executives’ priority lists”. This is a easy-read, a little over a hundred pages, even I could read it easily, so I would definitely recommend this book to anybody.