Conquering Cold Calling Fear Before And After The Sale, gives you an inside look into the world of sales and business management. Don Surath takes you step by step, using stories and past experiences to explain the methods and techniques that have repeatedly worked for him. The text covers different scenarios in the work place, such as "the elevator pitch"and "the follow up." The title of the book is a little misleading because most of the book does not deal with cold calling. Nevertheless, the book is is an easy read and quite entertaining. I would recommend this book to anyone looking for tips and shortcuts that can be quickly applied to sales and management.
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