Friday, May 23, 2008

Inside Steve's Brain

Steve Jobs is an innovative, manipulative, perfectionist genius. While other books have condemned Jobs for these traits, Inside Steve’s Brain by Leander Kahney has celebrated his flaws. Kahney has clearly detailed the history of Apple and its enigmatic founder. From Jobs being ousted from his own company to the near bankruptcy scare to the revolutionary Mac OS X interface and IPOD, Kahney was able to pinpoint the ground-breaking events for the Silicon Valley Giant. All in all, this book seems to be a love letter to Apple and Steve Jobs. Apple has one of the most loyal following almost close to a cult status. The only difference is that Apple is a giant technology and media company instead of a religion, but if you talk to a Mac purist you may believe that Mac is a religion. Despite my Mac rant, Inside Steve’s Brain is an interesting read. It gives people an inside look to Jobs’ philosophy about business and life.

“Jobs is an elitist who thinks most people are bozos – but he makes gadgets so easy to use, a bozo can master them.” If this excerpt intrigues you, this is definitely a must read, even if you’re a PC user.

Christine Patacsil

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