Madison & Vine: Why the Entertainment & Advertising Industries Must Converge to Survive

In the book, Madison & Vine: Why the Entertainment & Advertising Industries Must Converge to Survive by Scott Donaton, the author talks about the music industry and how it has been decimated by consumer control. Scott Donaton lays out a case for why these industries will have to converge in order to survive, overcome hurdles, and create business models based on content commerce partnership. The author also reveals how technology is disrupting models, giving consumers more of a control over the product. I would definitely recommend this book; it was an easy read with interesting facts.