This book informs you about important things to remember when you are in an Ad agency. The written through the two perspective; one is from your Ad agency’s perspective, and the other is from the client’s point of view. The book is organized in such as way that walks the reader through the lessons, and every single page has information like a note card, which reminds you to establish a lifetime value and to use a strong selling word for the ad for example. This is not a great book, but it should come in handy when you need to think of new plan for an ad and need some directions.
Author; Jean Joachim
Year; 2008
Publisher; The Career press, inc.
Address; 3 Tice Road, PO Box 687, Franklin Lakes, NJ 07417
Book review by Chikara Yanagiswa
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