Creating Powerful Radio by Valerie Gellar

Grade: B+

For those interested in becoming or producing on-air talent; this book spells out right-brained structure for a left-brained, creative career path. It analyzes the relationship between the management and on-air talent. This relationship can only be fully understood in a corporate or mock-corporate training environment where format logistics are present. The theory in this book can help creative individuals learn positive habits, but will only be recognized when theory is put into practice, because each piece of wisdom is easier said than done when in a deadline and ratings based industry. - Sean H.

"Filled with essential tricks of the trade that take an entire career to learn." - Lee Harris, 1010 WINS, New York