Thursday, May 22, 2008

"Essential Managers: Managing Change"

“Essential Managers: Managing Change” by Robert Heller and Tim Hindle is a short yet very informative read regarding management. It teaches all you need to know about adapting to change from initiation, modifications to responding positively to them. I think this would be a great book for anyone working in the media industry to read because changes are continuously made in the field. Managing change enables you to understand and plan change to achieve the best results, plus it provides practical techniques for you to try in different settings - which I thought was useful. I would definitely recommend this book to not only my fellow classmates but to top executives as well. Ability to change is crucial in today's business environment.

Book review by Cassandra Ramirez

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