Handbook of Media Management And Economics (Book Review 2)

Alan B. Albarran, Sylvia M. Chan-Olmsted and Michael O. Wirth wrote Handbook of Media Management And Economics. This was an awesome book to read because it gives detailed information that will help anybody who is interested in Media Management. There are charts, graphs, and other visuals that will further explain reasoning within the book. Its chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. Standing alone as a thorough summary of existing theory and research, the Handbook of Media Management and Economics will serve to stimulate future thought and research in the media management and economics disciplines. As such, this volume will be a required reference for students, professors, and industry practitioners for years to come. The book is perfect for Media students who are interested in blending Media with Management concepts.