Desperate Networks by Bill Carter

Desperate networks is Bill Carter’s inside take on the four major networks as they struggle to compete for viewers against cable, internet, and video games. NBC, CBS, ABC and FOX are not only in competition with each other these days but now they must compete with all the other options we have today. Carter use to write for the New York Times covering all things television and with all his inside sources he spent the first five years of the new millennium interviewing the networks’ big shots. With all these stories and interviews Carter composed a very informative and in dept look at today’s network television industry.

By: Adrian Janowicz

The New Rules of Marketing and PR

When it comes to the new generation of media, The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly, was a great book to help understand the new ways to promote your business. Written by David Meerman Scott, he believes that the traditional media is steadily declining, so companies need to embrace a new way of promotion to thrive in the new world. The new age of technology will help smaller business by attracting consumers through the internet, a cheaper method than traditional advertising. People turn to the Internet for everything, and what he shows people is how to capitalize on it. Social media is the future, people are paying attention, and companies should use it to their advantage.

Verdadero Larracas

The Music Business (Explained In Plain English)

Finally, a break from all the physics and mathematical equations that prevent you from believing you will be able to run your own business. David Naggar breaks down the music industry for the up and coming songwriter/performer. Keeping the content raw and uncut, this updated and expanded second edition teaches you everything you need to know, from personal managers to copyrights to royalties. Do not get caught without the knowledge provided from this book, or like barbeque, you will get cooked. Peace, love, prosperity and wealth, to the Media Management Society Bookshelf. 

Carlo Porras   

Association of National Advertisers Guide to Media Management

Written by Herbert Zeltner this was an interesting read about the advertising industry. The book itself is outdated with regards to developments of the internet and new media. It is however a very interesting read if you are into advertising and marketing. It covers many basic concepts that have to do with the advertising industry and the management side of it. It's written in a very basic and informative way, how an 'Advertising Management for Dummies' might be written. It consists of a very informative history of the advertising industry as well as a focus on the boom and development of advertising during the 60's and 70's

The main sections that the book covers are the impact of changes in the media on advertising choices, which is an interesting concept to consider because the landscape of media and technology is always evolving. The next main concept is about developing and implementing media plans. For example, how to go about developing multi-platform advertising campaigns. Next, what I found to be of interest was the discussion of full-service agencies, agencies of record, independent media services and the in-house approach.

I enjoyed this book a lot because it helped to demystify many concepts of the advertising industry that were confusing to me. It was also informative about the role of management in the industry.

Jody Scott

Madison & Vine: Why the Entertainment & Advertising Industries Must Converge to Survive

In the book, Madison & Vine: Why the Entertainment & Advertising Industries Must Converge to Survive by Scott Donaton, the author talks about the music industry and how it has been decimated by consumer control. Scott Donaton lays out a case for why these industries will have to converge in order to survive, overcome hurdles, and create business models based on content commerce partnership. The author also reveals how technology is disrupting models, giving consumers more of a control over the product. I would definitely recommend this book; it was an easy read with interesting facts.

Nickelodeon Nation

Nickelodeon Nation: The History, Politics, and Economics of America's Only TV Channel for Kids.

Everyone who has kids, or been around kids, or was once a kid should be familiar with Nickelodeon and their products.  Their influence is huge not only with kids but adults as well.  That kind of influence alone was enough for me to pick up and read this book.  The book goes to talk about the evolution of Nickelodeon from being just another kids network to the highest rated daytime channel in the country by using a well thought out formula in marketing.  The authors of the book are the very same people who worked on a lot of the Nickelodeon programs. So you get a very in side look in the going-ons of the business, from the ups and downs to what eventually becomes the lovable network it is today.  At 304 pages I find this book to be a good and easy read for anyone not only interested in Nickelodeon but also anyone interested in media business and management as this can relate to other companies and situations in the business.

Andrew Corpuz

Groundswell: Winning in a World Transformed by Social Technologies

Groundswell, written by Charlene Li and Josh Bernoff, posits that new means of communication on the internet are changing the way that people communicate with each other, and can be used by companies to change the way that they communicate within their own company, and with customers. Li and Bernoff provide a copious amount of examples such as Dell listening to the online feedback of its customers and accordingly changed how it operated, or how Ernst and Young used social networking as a means of recruiting and staying in touch with former colleagues.

For the most part, the book is convincing; there are a number of communication tools that have arisen on the internet to become almost standard, especially among people in our age group (This blog itself is a great example). However I'm still left with a feeling of lingering doubt. I can't recall how many times I've been trolling a tech support site's forums, unable to find an answer to my question, and simply wanting to ask a simple question. These tools will be important in the future of business, but companies should be careful not to depersonalize their relationships with people too much. Ultimately there is no replacement for speaking to an actual person.

The Disney Way

I really enjoyed the Disney way by bill Capodagli and Lynn Jackson. Walt Disney is one of my biggest heroes, from his amazing creations of fantasy in his movies, to the childhood soft spot of disneyland, to his multi-billion dollar Disney empire. The Disney Way is a book inspired by Walt Disney's motto of Dream! Believe! Dare! Do! It is a great motto to carry through life  and a surefire phrase to live by so that your dreams will come true. No one can deny the success of the Disney brand, and Walt was just smart enough to manage all of his creations to the fullest extent. This book is filled with really useful information that can be conveyed to any company on how to create, network, and manage an empire. I found it interesting that the authors were not even disney affiliated but that they had used the techniques so successfully they wanted to share with  the world. Everything in the book is practical, common sense strategies to build a team and micromanage everything to the fullest. Looking at the Walt Disney Empire, it is tough to think that it all started with a mouse.

Camelia Laurio

Sports Marketing

The few authors that helped write this did a great job for the sports fans of electronic media. The bad thing about this is it's out dated. With the rising popularity of HD, this book didn't have anything about HD for sports media. The book was strong in talking about advertising rates for advertisers to broadcast over a course of a season over a game. This book is broken up into many chapters that cover everything from: marketing, strategies, promos, Public Relations, and the future of sports in electronic media. I would recommend this to anyone wanting to know terms about media, business, and is interested in sports. I wouldn't recommend to anyone that doesn't like sports and is comfortable with broadcasting and business terms.

Chris Ritter
Written by Bernard J. Mullin, Stephen Hardy, William A. Sutton

WORLD WIDE WEB MARKETING

In the Book World Wide Web Marketing Jim Sterne does an excellent job using the first few chapters to give his readers a 101 course on the Internet, how it works, and how it was started. This is key information that is needed in order to have clear understanding on how to market your website. He breaks the book up into chapters, each chapter targeting key points to having a successful and functional website that can sell. He often refers to Amazon.com and their thriving website. He credits much of their success to inquiring on customer feed back, having a flashy yet easily managed website, and giving email updates that are tailored to the customers needs. This was a very insightful book that would be a great help to anyone we was trying to start a company on the world wide web.

Bok Reveiw#2

The book i chose to read is called The No Asshole Rule: Building a Civilized Workplace and Surviving One That Isn't by Robert I. Sutten. This Book deals with how to manage and deal with these pesky people. It also will help tell you if you are an asshole in the workplace and hw t ostop being one.I really chose this book because of the title alone. I could not pass it up.

The author points out the assholes in the workplace usully get their way by bullting other co-workers or eve ntheir bosses. The authors basic solution is to get rid of them. He stated that the work place is a survival of the fittest. I agree with him to a point. While you need to look out for yourself, you still should treat other as you wish to be treated.

Film Production Management

Book Review #2

Film Production Management by Bastian Cleve attmepts to explain the mechanics of organizing the process of shooting a major motion picture, and does this from the viewpoint of a production manager. The book describes, in detail, the processes behind the preparation, planning, and legal work that goes into a film shoot before the actual filming even begins.

Cleve begins by detailing the production manager's role and duties, as well as the production management process. He then explains a sort-of overview of the film business in general- going through planning and preproduction to postproduction. He also instructs how to breakdown a script for shooting (which was for me the most interesting and helpful section of this short book), as well as explaining the shooting schedule itself.

He also gave tips for creating low-budget productions, which any media student can appreciate. He did not give tips for creating low-budget sandwiches. I was slightly disappointed by that. I would recommend this book for anyone who is interested in film, although I'm sure there are better choices available. Probably better to take a class on the subject.

Geoff Meisner

Handbook of Media Management And Economics (Book Review 2)

Alan B. Albarran, Sylvia M. Chan-Olmsted and Michael O. Wirth wrote Handbook of Media Management And Economics. This was an awesome book to read because it gives detailed information that will help anybody who is interested in Media Management. There are charts, graphs, and other visuals that will further explain reasoning within the book. Its chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. Standing alone as a thorough summary of existing theory and research, the Handbook of Media Management and Economics will serve to stimulate future thought and research in the media management and economics disciplines. As such, this volume will be a required reference for students, professors, and industry practitioners for years to come. The book is perfect for Media students who are interested in blending Media with Management concepts.

Wikinomics, How Mass Collaboration Changes Everything

Wikinomics by Don Tapscott and Anthony D. Williams is about the mass collaboration that businesses are now finding to be successful. In traditional business practices companies “held their cards close to their chest” however Tapscott and Williams point out the new direction companies are going. They present mass collaboration, “Wikinomics” which is built on four main ideas; openness, peering, sharing, and acting globally. People/Consumers are already being able to collaborate with each other; either with Facebook, Youtube, Second Life, etc. It is only natural that businesses hop on board and realize the importance, not only of the digital technology, but also realizing that their consumers have been working and learning these new avenues for quite some time now. By being open and letting other people besides employees give input it allows for new innovation. Tapscott and Williams provide many present examples which helps get through this pretty heavy read.

Association of National Advertisers Guide to Media Management

The "Association of National Advertisers Guide to Media Management" by Herbert Zeltner is a very handy book for anyone interested in media management, or just anyone who wants to better his or her media management skills. Media management this day and age is considered to be one of the biggest challenges in media. This book will definitely help you step up your game in today's world of media management. This book goes over changes in the media over advertising choices, how to develop and implement your media plans, the pros and cons of full-service agencies, independent media services, how to evaluate media performance and how to improve your media management skills. With the tips and facts provided in this book or guide, rather, there is no way you can fail at becoming a pro in the world of media management.

Inside Steve's Brain

Steve Jobs is an innovative, manipulative, perfectionist genius. While other books have condemned Jobs for these traits, Inside Steve’s Brain by Leander Kahney has celebrated his flaws. Kahney has clearly detailed the history of Apple and its enigmatic founder. From Jobs being ousted from his own company to the near bankruptcy scare to the revolutionary Mac OS X interface and IPOD, Kahney was able to pinpoint the ground-breaking events for the Silicon Valley Giant. All in all, this book seems to be a love letter to Apple and Steve Jobs. Apple has one of the most loyal following almost close to a cult status. The only difference is that Apple is a giant technology and media company instead of a religion, but if you talk to a Mac purist you may believe that Mac is a religion. Despite my Mac rant, Inside Steve’s Brain is an interesting read. It gives people an inside look to Jobs’ philosophy about business and life.

“Jobs is an elitist who thinks most people are bozos – but he makes gadgets so easy to use, a bozo can master them.” If this excerpt intrigues you, this is definitely a must read, even if you’re a PC user.

Christine Patacsil

American Newspaper in the 1980's book review #2

The book that I read was, “American Newspapers in the 1980’s”. I really liked the book and how it showed the roles and responsibilities of the newspaper. They also discussed how they view the audience as information consumers and newspapers think of themselves as information providers. The main premise of the book is that Other media can complement, but not replace newspapers because of the information and the research that is put into a story. Overall the book was an easy read and it gave me a new respect for newspapers and the amount of effort the workers exert to produce a quality newspaper that is un-biased towards their own opinion. I would recommend it to anyone wanting to learn about Newspapers.

Sherwyn Rodrigues

Media Rules rules

Mass media is a business that the competitors have to gain ground against each other while fulfilling audience's satisfaction. among hundreds of thousands media management books in the market, "Media Rules" is one of the most direct and information-filled with an in-expensive price.

Throughout the whole book, authors Brian Reich and Dan Solomon interviewed tens of CEOs, presidents, or management representatives from different organizations (both media and non-media). By analyzing the result, the authors reminds the readers that audiences always have high expectations of the organizations they deal with and how those organizations should interact with them. Therefore, as media, we have to be as professional as we can, which means we have to eliminate errors continuously and we must ever-strive forward especially in the age of digital. A successful media company shall lead their viewers to adapt, follow, and enjoy the new generation of technology instead of staying with the old technology for decades.

Internally, the media company must hire people who are expertize in different skills set and they must work under a "team" concept. To get the most from the team, the managers must deal with everyone slightly differently based on the employees' attitude. The main focus from the managers is to generate the most from the team, not showing off the power they have because "when it [the team] is not working, you have to get out".

The book also talks about how to be a guide, be choosy, be a steward, be a public failure, etc. This 200-page book is not a "must read", but definitely a "better read".

Plug Your Business! Marketing on MySpace, YouTube, blogs and podcasts and other Web 2.0 social networks

Author Steve Weber, acknowledged that today; there is a very straightforward way to gaining free exposure. Instead of spending lots of time and money through traditional means of advertising and marketing, his answer is to join in on social networking craze. A companies’ website will gain a company massive exposure, save money, connect with customers, improve visibility and generate word of mouth. It’s a really simple book; social networking will help a company, small or large, and can lure new customers at less cost of customary means. I would recommend this book, especially in the day we live in, for a company to succeed in attracting a younger target audience; social networking is a must. This book would be helpful if a company is looking at a young demographic, but who knows when the buzz of social networks will come to an end.

Manage the Media: Don't Let the Media Manage You.

The book I’m reviewing is called “Manage the Media: Don't Let the Media Manage You.” The author of this book, William J. Holstein, is a veteran journalist/business reporter, and in this book he talks about how CEOs should deal with media today. Some of his advices to the executives include “make sure that your message is always heard” and “put press relations at the top of executives’ priority lists”. This is a easy-read, a little over a hundred pages, even I could read it easily, so I would definitely recommend this book to anybody.

"Essential Managers: Managing Change"

“Essential Managers: Managing Change” by Robert Heller and Tim Hindle is a short yet very informative read regarding management. It teaches all you need to know about adapting to change from initiation, modifications to responding positively to them. I think this would be a great book for anyone working in the media industry to read because changes are continuously made in the field. Managing change enables you to understand and plan change to achieve the best results, plus it provides practical techniques for you to try in different settings - which I thought was useful. I would definitely recommend this book to not only my fellow classmates but to top executives as well. Ability to change is crucial in today's business environment.

Book review by Cassandra Ramirez

151 quick ideas for Advertising on a Shoestring

This book informs you about important things to remember when you are in an Ad agency. The written through the two perspective; one is from your Ad agency’s perspective, and the other is from the client’s point of view. The book is organized in such as way that walks the reader through the lessons, and every single page has information like a note card, which reminds you to establish a lifetime value and to use a strong selling word for the ad for example. This is not a great book, but it should come in handy when you need to think of new plan for an ad and need some directions.

Author; Jean Joachim
Year; 2008
Publisher; The Career press, inc.
Address; 3 Tice Road, PO Box 687, Franklin Lakes, NJ 07417

Book review by Chikara Yanagiswa

Business the Rupert Murdoch Way by Stuart Crainer

This book was an inside look to methods of the greatest business man of our time. After you read this book to too can be as ruthless as Rupert Murdoch. The book in organized in a simple manner. Each section is one of his ten methods to business success. His advice is blunt and could be applied to many facets of life. In every chapter examples from Murdoch’s own endeavors are presented to make the content relevant. In short, he encourages people to act quickly at opportunities before someone else does. Mistakes and bad decisions will occur but the chance must be taken for the big bucks. Also thinking ahead to the future and how to bank on it is a must. Rupert Murdoch is never satisfied and always tries to learn and grow. So pick up the book and maybe one day you can own the world. Good luck.

Who Moved My Cheese? Book Report # 1

Originally posted to Management Book Review Presentation on iLearn, with feedback received Ying Li

Spencer Johnson’s book, “Who Moved My Cheese” is a guide to business and life, which helps people manage obstacles and challenges they may encounter. “Cheese” is symbolic for practically anything a person may desire, financial security, a good job, living life happily, etc. When your “Cheese,” is no longer there, it is important to find it yourself and fill the void. The book is a story of promoting change, whether changing your attitude towards works, family, or relationships. Nothing is permanent and it is important to always keep your options open and explore. Johnson’s book explains being optimistic and gathering the courage to overcome the fear of accepting change, and using this change positively is the key to managing your life. Many people are scared of change; this book explains that change is inevitable and you have to learn adapt.

Conquering Cold Calling Fear Before And After The Sale. Book Review #2

Conquering Cold Calling Fear Before And After The Sale, gives you an inside look into the world of sales and business management. Don Surath takes you step by step, using stories and past experiences to explain the methods and techniques that have repeatedly worked for him. The text covers different scenarios in the work place, such as "the elevator pitch"and "the follow up." The title of the book is a little misleading because most of the book does not deal with cold calling. Nevertheless, the book is is an easy read and quite entertaining. I would recommend this book to anyone looking for tips and shortcuts that can be quickly applied to sales and management.

Sports Media Management

I read “Media Relations in Sport (Sport Management Library)” by William Nichols, Patrick Moynahan, Allan Hall and Janis Taylor. The book explains the relationship between the media industry and the various sports organizations. It covers everything from the ethics of the how the journalists and sports figures/franchises interact to how the journalists cover certain events. It explains that journalists tend to have a friendly relationship with the sports team and their front office if they have been covering that team for a number of years. The book also addresses the issue of promotion of the team versus coverage of the team. I would recommend this book for anyone who would like to work in either the public relations department of a sports organization or anyone who as a journalist would like to cover sports.

Get Real!: The Untold Story: Sexy, Scary, Scandalous World of Reality TV!

Mike Walker wrote a great book. I really enjoyed reading. I am huge fan of reality television and this book really gets into the details of what goes on behind the scenes. It talks a lot about how producers and directors often change things in the editing room to create more drama and scandal. He explains that this "so called reality" is not what it seems.
Mike also spends time explaining his theories for why our society has become so infatuated with reality programs. We get to see average people participating in every day life so we always know we can expect something different. It is also really fun for you to choose your favorite person on a show and since it is reality, people can relate to them better than someone playing a character on a regular show.
This book was a lot more informing than i expected it to be.I think anyone who likes reality shows on MTV such as The Real World and Road Rules will really enjoy this book also.

JUSTIN CHLOWITZ BOOK REVIEW 2, may 21st 2008

“The Laws Of Simplicity” by John Maeda

The book aims to tell people how to take a simple approach to life. John Maeda has these ten laws to achieve this simplicity: Reduce, organize, time, learn, differences, context, emotion, trust, failure, and the one. However, Maeda merely stated the obvious steps of how to organize life better through already established organizational means without offering any significant new information. It seemed as if Maeda stuffed a lot of information into only 100 pages. After reading this book I feel that this was a simple waste of time.

Juliet Lane, BECA 428

The Google Story, Book Review #2

After hearing about the Google book from Greg in our class, I was instantly interested in reading this book. The story of google showed how Google took over, and created a new name for the internet. The book goes into depth about how the company began. The story is told on more of a personal level between the two creators which makes it interesting to read, and relatable. All in all, I did really enjoy reading the book. I would recommend this book to anyone interested in the digital era.

Review by Aly Ostrosky-Farago

Creating Powerful Radio by Valerie Gellar

Grade: B+

For those interested in becoming or producing on-air talent; this book spells out right-brained structure for a left-brained, creative career path. It analyzes the relationship between the management and on-air talent. This relationship can only be fully understood in a corporate or mock-corporate training environment where format logistics are present. The theory in this book can help creative individuals learn positive habits, but will only be recognized when theory is put into practice, because each piece of wisdom is easier said than done when in a deadline and ratings based industry. - Sean H.

"Filled with essential tricks of the trade that take an entire career to learn." - Lee Harris, 1010 WINS, New York

Everything Bad is Good for You: Book Review #2

This book is written by Steven Johnson.

It is written from a teenager who played lots of video games perspective, which I found to be very interesting.  It basically talks about Popular Culture today and how the Media helps shape our minds and improve our IQ, unlike in the 70's and 80's.

What makes the book persuasive is the fact that Johnson uses a lot of stats from studies that show that todays Media is much more complex and IQ has actually gone up in the past several generations due to it's complexity.

I really enjoyed the book because it is a definite contrast from what many critics say about the Media today, it shines a more positive light instead of such a critical view.

Although the book included a lot of data and was very informative, it was fun and an easy read.  I enjoyed it and would definitely recommend it to the class, at least to get a different perspective of Media today.

Ashley Lay

BECA 428

Increased Productivity & Inner Peace / AB Webb #2

Yia sou! Since I received a “nice blurb… you could’ve expanded a little” response, following my first book report – though the “blurb” in question fulfilled specific requirements – I’m going to heed the advice and increase your foundation of knowledge about 'The 10 Natural Laws of Successful Time and Life Management: Proven Strategies for Increased Productivity and Inner Peace'. Ah yes, finally a book that can help all future electronic media managers! Everyone wants to be control of their own lives. This book focuses on achieving inner peace and understanding core values. Before you judge this book as another blah-blah-blah bookshelf self-help albatross, consider your accelerated 21st Century life and ask yourself if you could do more. Or better, could you make any improvements to your daily life? If so, this book will help you! It’s a quick and easy read – perfect for your MUNI or BART commute to work – and it highlights the most important aspect of your life: You! You see, your behavior is a reflection of what you truly believe. Whether it’s spiritually, financially, at home with your family or managing a work staff, your ability to maximize success depends on how you conduct your daily activities. Admittedly, the book sounded like a bunch of hogwash when I picked it out. And if this is what you’re thinking, perhaps you might consider things like imagination and creativity, the power of habit, character, setting goals and controlling events, instead of reacting to them. Of course, like most things, when reading this book you’ll have to sift through information that’s specifically relevant or inconsequential to you personally. No matter the exclusivity of your daily life this book has something for you. As the saying goes… don’t judge this book by its cover.
‘The 10 Natural Laws of Successful Time and Life Management: Proven Strategies for Increased Productivity and Inner Peace’ by: Hyrum W. Smith (No relation to Miriam)

"Keeping Cool on the Hot Seat" Review by Crystal

Very simple and easy to read, this book should have been called “PR Crisis Management for Dummies”. I originally purchased this book due to all the great reviews posted on Amazon, after doing a search for books on media management. Every chapter begins with a quote that gives some of insight on the material that’s covered. My favorite quote was “The irony of the ‘Information Age’ is that it has given new respectability to uninformed opinion.” The information in the book is presented in a simple manner using concepts which are extremely easy to understand, that even a seventh grader interested in media and PR would comprehend. Anyone that has already received any sort of training or education in media would not benefit from reading this book. The author, Judith Hoffman has worked as a media spokesperson for over 16-years. She’s taught numerous seminars and even included worksheets from her workshops in this book. Overall, I give this book three and a half stars.

Get better or Get Beaten: Book Review #2

I read a book ‘Get Better or Get Beaten; 31 Leadership Secrets from GE’s Jack Welch’. The book tells about how Jack Welch becomes a famous person and how he manages and leads General Electric. In my opinion, the author’s choice of the title of the book was very good. There is no doubt Jack Welch is well known person in the world. However, I wanted to know why and how he became so famous. The author, Robert Slater, analyzed very well what Jack Welch did for General Electric. He had more than 25 years of work experience with Time magazine, Newsweek and UPI. Also, he is one of the top business biographers. He writes a number of books about Jack Welch and General Electric. The author clearly states and put well thoughts on Jack Welch’s 31 leadership skills.
The main thesis of the book is Jack Welch’s leadership. Basically, contents state 31 leadership secrets. And the text is very detailed and well explained. The contents are based on the real facts. The most impressive leadership secrets are ‘Change, Before It’s Too Late’, ‘Act Like Small Company’, and ‘Listen To The People Who Actually Do The Work’. General Electric was already big and well known company in the U.S. before Jack Welch became a chief executive officer. Mostly people do not like changes when things are going well. However, a small change can develop the company much better. Moreover, small company can communicate better, move faster, and waste less. Jack Welch knew those things; therefore he down sized, delayed, and restructured the company. Furthermore, he knew that people who actually work are most important in the company. Therefore, he tried to listen carefully to employees.
In conclusion, Jack Welch leaded General Electric to one of most successful companies in America. Moreover, he is the best CEO in 20 century. After I read the book, I learned that one of good leadership skills are to downsize. However, this does not always apply to every company. Good leader is not always apprised by how much profit he makes. What I think leader is that should make everyone (include employee, shareholder, and customer) happy. I strongly recommend this book to anyone who do not know what downsizing the company means. This is one of the leadership skills that should know how and when to use. This is a good skill when some CEO uses at opportune moment. Otherwise, it could affect bad influences to company.


Ted (Kwanhee) Lee, BECA 428

This Business of Television Book Review #2

This Business of Television
This Business of Television has everything you want and need to know about T.V. It is a great book for anyone in the industry like producers, writers, and broadcasters. It thoroughly discusses the business aspects of the industry and its constant change. What I especially loved about the book was that it included a list of important media related contacts and addresses. It is very useful and practical guide for a job search.

Desperate Networks - Book Review #2

Desperate Networks was a very interesting and surprising read. The book pretty much explains how different television shows have changed each network in the last few years. its an interesting read about how television was made and the television show hits and misses along the way. 

There were a lot of fascinating things that I learned about some of my favorite television shows. One thing that really surprised me after reading this book is that NBC had met with Jerry Seinfeld during the last season of Seinfeld and begged him to come back for one more year, offering him $5 million an episode, and he said no. Another big surprise to me was the fact that Grey's Anatomy was originally titled Surgeons.

Overall I enjoyed the book, it was a pretty easy read, and it didn't get too boring. I would recommend skipping over chapters if they aren't of interest to you. I found that I had a much more pleasurable read, because I skipped a few chapters to get to the more interesting stuff.