Great Motivation Secrets of Great Leaders--A review

Great Motivation Secrets of Great Leaders
John Baldoni
(2005)

This book explores the way that motivation has worked for past leaders by highlighting key motivational techniques and successes. Baldoni draws from some of the most influential leaders in business and other professions and provides important lessons that aspiring leaders can put to use in their own organizations. He stresses the importance of leading by example and this book is a perfect representation of this.

As stated by Baldoni, the purpose of this book is to demonstrate ways in which leaders can create an environment that allows people to succeed and organizations to thrive. The main audience for this book would probably be upper management professionals in sales or business. However, I think anybody can benefit from this book because the secrets are applicable for every day life.

The book is divided into different components of motivation such as empowerment, inspiration and recognition. Each chapter contains case studies of “leader-motivators,” expert insight and a useful motivation-planner. From Magic Johnson excelling in business and basketball to Ernest Shackleton leading men out of Antarctica, each leader has an inspirational story to tell; one that we can all learn from.

I would recommend this book, mainly because I find it quite interesting to read the story of someone’s life, their struggle for success and their eventual overcoming of obstacles. The book reads quite nice and is not as stiff or, yes, boring as the more straightforward technical management books. I think everyone can take away something useful from Great Motivation Secrets. Some techniques might work for you, some may not but just reading about these leaders is motivating within itself.



*John Baldoni is a Fortune 500 communications consultant.