Title: The Tipping Point
Author: Malcolm Gladwell
0-316-34662-4
Most of us in a society see things that happening around us from a simple perspective by making pre-assumptions. However, what we assume will happen may not be the actual result. Gladwell argues that there are specific little things that have a huge effect on the outcome.
According to the author, there are three rules that start and create a way of epidemics. Those rules are the Law of the Few, the Stickiness Factor, and the Power of Context. First, the Law of the Few argues that there are some people, minority in our society, that are gifted with knowing how to create highly powerful social relations. Gladwell argues that those gifted people can easily spread an idea in a society unlike the majority. In the end, the important point is the nature of the messenger according to the rule. Next, I believe that the rule of the Stickiness Factor is very important in the media industry. This rule focuses on how some ideas, products, or words can stick in minds or how catchy they are while some are not. The rule argues that the content of a product is very important; if the content is weak then the idea or a product cannot be spread easily in the society. Last, the Power of Context is about how the decisions of a person can be changed relating to a different place or situation.
The book is very well written. Gladwell is very careful at backing up his arguments by the results of experiments and scientific research, which increased the accuracy of the book. Most of the parts in the piece are very much related to media business. Additionally, the interaction of people to objects and ideas are very important in the media. As a result, I recommend The Tipping Point especially to my colleagues that is a helpful source.
Author: Malcolm Gladwell
0-316-34662-4
Most of us in a society see things that happening around us from a simple perspective by making pre-assumptions. However, what we assume will happen may not be the actual result. Gladwell argues that there are specific little things that have a huge effect on the outcome.
According to the author, there are three rules that start and create a way of epidemics. Those rules are the Law of the Few, the Stickiness Factor, and the Power of Context. First, the Law of the Few argues that there are some people, minority in our society, that are gifted with knowing how to create highly powerful social relations. Gladwell argues that those gifted people can easily spread an idea in a society unlike the majority. In the end, the important point is the nature of the messenger according to the rule. Next, I believe that the rule of the Stickiness Factor is very important in the media industry. This rule focuses on how some ideas, products, or words can stick in minds or how catchy they are while some are not. The rule argues that the content of a product is very important; if the content is weak then the idea or a product cannot be spread easily in the society. Last, the Power of Context is about how the decisions of a person can be changed relating to a different place or situation.
The book is very well written. Gladwell is very careful at backing up his arguments by the results of experiments and scientific research, which increased the accuracy of the book. Most of the parts in the piece are very much related to media business. Additionally, the interaction of people to objects and ideas are very important in the media. As a result, I recommend The Tipping Point especially to my colleagues that is a helpful source.
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