Blue Ocean Strategy-highly recommended!!!

Blue Ocean Strategy by W.Chan Kim and Renee Mauborgne is an interesting and quick read. It won me over and I could not stop reading it. This book provides you with the sufficient tools and principles to achieve a successful business.

It takes an interesting approach to the cut throat world of business. This book uses the metaphor, blue and red oceans to describe the market place. It recommends that red oceans, the competition blood bath, move out into blue oceans, the new market, to ultimately make competition irrelevant. The authors believe that leading companies will succeed not by battling competitors, but by creating these “blue oceans”. It offers many useful techniques and strategies to change the way business is done today. It introduces six principles and hundreds of different strategies to formulate a successful business by creating a blue ocean.

This is the first business book I have read and I found the way they look at business extremely interesting. It provides a new way of looking at the market and challenges you to think about the market. It provides you with valuable information and tips for a successful business.

I highly recommend Blue Ocean Strategy. This is a must read book for anyone interested in starting a new business or enhancing their existing one.