Creating Powerful Radio: A Communicator's Handbook by: Valerie Geller

This book is actually one of many written by Geller which tackles the obstacles of creating and managing modern radio. Aside from several chapters dealing with news techniques, developing new talent, and creating "entertainment" radio, Creating Powerful Radio examines how to deal with managing high-ego talent; more specifically, how to motivate the know-it-all, non-listening, self-loathing prima donna talent to do their best. Admittedly, the book is dull (at times) and very repetitive... but it's informative and worth the read if you've got a free evening or minimal flight anywhere west of the Mississippi.