This book is actually a fascinating read that is full of thought-provoking ideas that are fairly unorthodox. I do not think that most of the ideas are actually practical in most business environments, however, I believe the purpose of the book is to discuss innovative ideas and its possibilities. Hamel discusses the current model and contributes his own ideas on rethinking decision-making practices, organizational structures, and argues news way of managing people and organizations.
Hamel takes the time to break down the structure of specific companies like Best Buy, Whirlpool, and IBM and commend their forward-thinking management system. He also talks about Google and how it started out as an inventive work environment that is difficult to recreate in other companies.
Overall, this book is very creative and has some interested ideas. I consider it a lively read for its genre. I’m not sure how much clout Mr. Hamel holds because from further research of him his previous book, Leading the Revolution, he praised Enron as a “genius for innovation”.
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