Wikinomics, How Mass Collaboration Changes Everything

Wikinomics by Don Tapscott and Anthony D. Williams is about the mass collaboration that businesses are now finding to be successful. In traditional business practices companies “held their cards close to their chest” however Tapscott and Williams point out the new direction companies are going. They present mass collaboration, “Wikinomics” which is built on four main ideas; openness, peering, sharing, and acting globally. People/Consumers are already being able to collaborate with each other; either with Facebook, Youtube, Second Life, etc. It is only natural that businesses hop on board and realize the importance, not only of the digital technology, but also realizing that their consumers have been working and learning these new avenues for quite some time now. By being open and letting other people besides employees give input it allows for new innovation. Tapscott and Williams provide many present examples which helps get through this pretty heavy read.