Sports Media Management

I read “Media Relations in Sport (Sport Management Library)” by William Nichols, Patrick Moynahan, Allan Hall and Janis Taylor. The book explains the relationship between the media industry and the various sports organizations. It covers everything from the ethics of the how the journalists and sports figures/franchises interact to how the journalists cover certain events. It explains that journalists tend to have a friendly relationship with the sports team and their front office if they have been covering that team for a number of years. The book also addresses the issue of promotion of the team versus coverage of the team. I would recommend this book for anyone who would like to work in either the public relations department of a sports organization or anyone who as a journalist would like to cover sports.