Media Rules rules

Mass media is a business that the competitors have to gain ground against each other while fulfilling audience's satisfaction. among hundreds of thousands media management books in the market, "Media Rules" is one of the most direct and information-filled with an in-expensive price.

Throughout the whole book, authors Brian Reich and Dan Solomon interviewed tens of CEOs, presidents, or management representatives from different organizations (both media and non-media). By analyzing the result, the authors reminds the readers that audiences always have high expectations of the organizations they deal with and how those organizations should interact with them. Therefore, as media, we have to be as professional as we can, which means we have to eliminate errors continuously and we must ever-strive forward especially in the age of digital. A successful media company shall lead their viewers to adapt, follow, and enjoy the new generation of technology instead of staying with the old technology for decades.

Internally, the media company must hire people who are expertize in different skills set and they must work under a "team" concept. To get the most from the team, the managers must deal with everyone slightly differently based on the employees' attitude. The main focus from the managers is to generate the most from the team, not showing off the power they have because "when it [the team] is not working, you have to get out".

The book also talks about how to be a guide, be choosy, be a steward, be a public failure, etc. This 200-page book is not a "must read", but definitely a "better read".