Plug Your Business! Marketing on MySpace, YouTube, blogs and podcasts and other Web 2.0 social networks

Author Steve Weber, acknowledged that today; there is a very straightforward way to gaining free exposure. Instead of spending lots of time and money through traditional means of advertising and marketing, his answer is to join in on social networking craze. A companies’ website will gain a company massive exposure, save money, connect with customers, improve visibility and generate word of mouth. It’s a really simple book; social networking will help a company, small or large, and can lure new customers at less cost of customary means. I would recommend this book, especially in the day we live in, for a company to succeed in attracting a younger target audience; social networking is a must. This book would be helpful if a company is looking at a young demographic, but who knows when the buzz of social networks will come to an end.