"Keeping Cool on the Hot Seat" Review by Crystal

Very simple and easy to read, this book should have been called “PR Crisis Management for Dummies”. I originally purchased this book due to all the great reviews posted on Amazon, after doing a search for books on media management. Every chapter begins with a quote that gives some of insight on the material that’s covered. My favorite quote was “The irony of the ‘Information Age’ is that it has given new respectability to uninformed opinion.” The information in the book is presented in a simple manner using concepts which are extremely easy to understand, that even a seventh grader interested in media and PR would comprehend. Anyone that has already received any sort of training or education in media would not benefit from reading this book. The author, Judith Hoffman has worked as a media spokesperson for over 16-years. She’s taught numerous seminars and even included worksheets from her workshops in this book. Overall, I give this book three and a half stars.