Blink! The Power of Thinking Without Thinking by: Malcolm Glawell

We have all heard the expression, don’t judge a book by it’s cover,and have been taught not to make decisions of first impressions. Inthe book Blink, the author Malcolm Gladwell tries to teach the readerthat this form of decision making is okay and time saving. Using themethod Gladwell calls “thin slicing” we learn to use our gut feelingson a first impression which will usually lead us to a good analysis ofthe situation – all in two minutes flat. Gladwell goes on to give usexamples of his theory in action, one being a short story on a greekstatue that most experts knew was a fake from the very first glimpse.Something about the statue would make him feel revulsion, which ledhim to believe it was fake. This is a good read and a good lesson forthose who over analyze many decisions by teaching them that its okayto go with your instincts.