The Big Moo is a Big Success!

What did the purple cow say when he walked into a remarkable idea?

“Where’s the next remarkable idea?”

What did the purple cow say when he walked into the next remarkable idea?

“Big moo….!!!!!”

In the preface of The Big Moo, editor Seth Godin explains how the term “purple cow” came from a story about how boring cows are and how remarkable a purple cow would be. He goes on to explain how a “big moo,” however, is “the extreme purple cow, the remarkable innovation that completely changes the game” (Godin, xiii); it’s the ability to continually churn out revolutionary products and ideas. Think FedEx. Think NetFlix. Think iPod.

The Big Moo is a compilation of 33 of the world’s top business leaders; guiding the reader through numerous anecdotes about being remarkable and creating something remarkable. This book is successful at shedding some light on a pretty intangible topic: How to continue creating products that sell? From stories about unveiling your secret genius to the “three rules of life ”, The Big Moo is an easy read. Because it is broken up into little stories, this book is perfect for reading on the go. I definitely recommend this book to anyone looking to find success in any industry.