Ways to Thrive: Media Advertisment

Giving insight and ideas on how to market to ones target audience, in a way that will add to ones success in sales by using the media, is exactly what to expect from reading Marketing Outrageously. This provocative read stresses the importance of touching the consumers emotions and “motivate the buyer to buy” by evolving from bland marketing techniques (46). Businesses need to find their own notch in the market, by studying competition and offering goods that the leaders do not. Author Jon Spoelstra states the importance of differentiating ones company, from others in a creative way. Jon paints a realistic picture on how advertising in multiple forms within the media, as well as entertaining customers is a good way to inform ones audience about whom you are and why they can benefit from your product. This is a useful book when investigating strategic approaches on how to provoke ones targeted audience to feel rushed or anxious to purchase the promoted product(s), by stressing a “sold out mentality” (161). Jon offers many creative and innovative thoughts for one to consider when expanding a business, especially when using advertisement throughout the media.