extra credit review: Blink by Malcolm Gladwell

One of my favorite books to read this summer was Blink, by Malcolm Gladwell. In this book, Gladwell focuses on snap-decision making in museums, police cars, psychology, emergency rooms, and everyday life. This snap-decision making is referred to as rapid cognition.
Rapid cognition is a type of snap-decision that one makes without thinking about consequences both long-term and short-term. It’s an instant decision so one does not consider their thought process or beliefs. This decision is made primarily through sub-conscious.
In this book, Gladwell makes it a point to convince his audience that these decisions are as good, if not better, than decisions made with reasoning. He also discussed how the rapid cognition results can be improved.
Although this is of the more interesting parts of the book, the main subject of the book is called “thin-slicing.” “Thin-Slicing” is our ability to gauge what is really important in a short period of time. The author draws many examples from our everyday life. Overall I really appreciate this book and I thoroughly enjoyed it.