“Sway” outlines several situations or circumstances in which irrational behavior and thinking takes over the brain’s ability to use critical thinking. Some of the modes of thinking discussed in the book that lead to irrational behavior are loss aversion, commitment, diagnosis bias, the “chameleon effect”, the “mirror, mirror” effect, the anticipation factor, and group dynamics. Using research from the fields of social psychology, behavioral economics, and organizational behavior, as well as several explanatory stories, Sway discusses the many dynamic and psychological forces that influence all aspects of our lives. SWAY is a very thought-provoking text, with many real-world life examples, studies, and experiments that make sense of the irrational behavior we see everyday in all facets of society, from the government, to the workplace, to our personal lives. SWAY provides the skills necessary to practice rational and logical thought at all times, no matter what other psychological forces are involved. If that’s not enough, the book is put together in a very smooth-flowing and easily read matter, so just about anybody could learn something from this book. I would say that the biggest impact this book had on me was the it got me to start thinking a lot more about the way I think and psychological forces behind it all.
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