The Secret Language of Business by Kevin Hogan

Kevin Hogan’s The Secret Language of Business is a unique book that examines the nonverbal communication important to business and professional relations. In his book, Hogan expresses the importance of mastering and controlling your own body language in order to get ahead in both life and business. Admittedly a very dull read, the book delves into how to read people and how to present oneself. Often compared to poker, the author takes time describing the importance of taking necessary risks, but not before carefully reading the other players involved and how you are coming across to them. Through non-intimidating language, this book stresses the significance of self-awareness and the examination of others. Manipulating body language and filtering information you pass on to others is helpful in creating a positive, honest image of yourself. Hogan explains in his book how appearances and perceptions are very important elements to consider when it comes to business relationships. He urges the worth of controlling how you are viewed and how you interpret others in personal and professional life. Never lying, taking responsibility for faults and never over-selling yourself are just a few issues Hogan pushes the reader to understand. Although boring to read, I would consider Hogan’s advice useful.