Starbucked

If you are a passionate coffee lover such as myself, then this is the book for you. I would recommend this book to anyone who is curious about the inner workings of the Starbucks Corporation.

The book talks a lot about the history of coffee in a nutshell. Taylor Clark, the author, offers a lot of interesting information to the uninformed coffee aficionado; he gives some knowledge of where Starbuck’s heavenly coffee originates. From the foundation of the company to the present, “Starbucked” gives readers the history of where the name Starbucks comes from, how the logo was chosen, the look of Starbucks, the consumers, the locations, and the history of the beverages with a particular emphasis on Frappuccino drinks. The book even explains the logic behind why the sizes are called “tall,” “grande,” and “venti.”

People who buy from Starbucks will have a better understanding of what they are partaking in after they give this book a read, and it goes into great detail about just what is the “Starbucks Experience.” The book illustrates that for the price of a cup of coffee consumers get more than just that; they have a chance to enjoy a nice environment, and most customers say that Starbucks is more than just a cup of coffee - it’s a part of their lives.

Overall, this book is a good read, but don’t cite this as your primary source of information on Starbucks. The founders of Starbucks have written books about the company’s history (these are mentioned by Taylor), but “Starbucked” is a good read if you want to have a general knowledge. If you just don’t understand the seemingly magnetic draw people have to Starbucks, Taylor Clark goes into enough detail to give you an idea and he might even make you laugh.