Tuesday, May 26, 2009

Strategic Management in the Media: Theory to Practice

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Lucy Kung in her book “Strategic Management in the Media: Theory to Practice” explores the elements and the applications of strategy in an a...

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

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As the new media grow fast, the new marketing tools which can reach the audience cheaply and effectively are urgently needed by marketing an...
Thursday, May 21, 2009

Desperate Networks By Bill Carter

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Desperate Networks by Bill Carter is a mind-blowing piece of information for any TV fan; it does not matter if you are a reality show “addic...
Wednesday, May 20, 2009

extra credit review: Blink by Malcolm Gladwell

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One of my favorite books to read this summer was Blink, by Malcolm Gladwell. In this book, Gladwell focuses on snap-decision making in museu...
Thursday, May 7, 2009

The Tipping Point: It's So Trendy

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Trends come and go but how do they take form? That question is answered in Malcom Gladwell's, "The Tipping Point". From the qu...
Monday, May 4, 2009

Season Finale

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Season Finale: The Unexpected Rise and Fall of the WB and UPN is the fascinating portrait of two broadcast networks' struggle to thrive ...

Ways to Thrive: Media Advertisment

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Giving insight and ideas on how to market to ones target audience, in a way that will add to ones success in sales by using the media, is ex...