The Ecomics and Financing of Media Companies

Robert Picard is the author of this book who discusses the financial systems of media
companies. He also talks about what consumers want in an economic market. He also talks about how stock markets are a means of capital accumulation that can bring companies together persons and institutions with money to invest and companies that sell shares of the ownership in exchange for capital. Robert talks about how Large Media companies are turning to stock markets to expand their need for capital.
He also goes into depth on the economic factors that affect the media. He states that during a twenty-four hor day of which, two-thirds is typically devoted to sleep, work, education and household maintenance, individuals have roughly eight hours per day for leisure and other activities including media use. He states that the demand for media products and services is related to the activity choices related individually.
This book is worth reading if you want to get into the economic factors of media businesses. Otherwise I would not recommend it because it was hard to read and keep my attention because it was boring.