Tuesday, May 26, 2009
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
As the new media grow fast, the new marketing tools which can reach the audience cheaply and effectively are urgently needed by marketing and public relations practitioners. In the book “The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly”, David Meerman Scott shows how the marketing personnel can use the web-based communication tools to get the audiences engaged in the marketing campaign, persuade them and lead them to take actions. This book is a detailed guide, which provides step-by-step action plan for marketing and PR practitioners to make business with the help of the Internet.
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