Monday, April 28, 2008

Career Perspectives in Electronic Media. Book Review #2

Title: Career Perspectives in Electronic Media.
Editor: Peter B. ORLIK
0-8138-2477-X
Orlik offers a focused, a lots of information about the electronic media in this book.
Career Perspectives in Electronic Media bases on four main points, which are: Electronic media
are serviced and directed by true professionals. Electronic media careers are personally
gratifying. Electronic media now encompass much more than over-the-air broadcasting. Readers of the book look for a career related to electronic media or for detailed information about electronic media.

Its contents made of specific operations and duties carried by electronic media staff in
first seven chapters, so a reader gets familiar with issues faced by a electronic media personnel.
Then, we see that Orlik shows reader how enterprises and electronic media market work. Finally, there are recommendations and suggestions to readers.

I liked the way it was written. It is easy to read and a lot of information. The best part of
the book is that there are articles written by various numbers of authors that are in the electronic media business. I recommend the book to my colleagues and to people whom are interested in electronic media. Career Perspectives in Electronic Media would help my colleagues to determine their steps in their career.

Utku CEBECI

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