Monday, April 28, 2008

Career Perspectives in Electronic Media. Book Review #2

Title: Career Perspectives in Electronic Media.
Editor: Peter B. ORLIK
0-8138-2477-X
Orlik offers a focused, a lots of information about the electronic media in this book.
Career Perspectives in Electronic Media bases on four main points, which are: Electronic media
are serviced and directed by true professionals. Electronic media careers are personally
gratifying. Electronic media now encompass much more than over-the-air broadcasting. Readers of the book look for a career related to electronic media or for detailed information about electronic media.

Its contents made of specific operations and duties carried by electronic media staff in
first seven chapters, so a reader gets familiar with issues faced by a electronic media personnel.
Then, we see that Orlik shows reader how enterprises and electronic media market work. Finally, there are recommendations and suggestions to readers.

I liked the way it was written. It is easy to read and a lot of information. The best part of
the book is that there are articles written by various numbers of authors that are in the electronic media business. I recommend the book to my colleagues and to people whom are interested in electronic media. Career Perspectives in Electronic Media would help my colleagues to determine their steps in their career.

Utku CEBECI

Tuesday, April 22, 2008

The Last Season

The Last Season provides insight on how to manage the egos of multi-millionaire stars. The book is written by Phil Jackson and it chronicles his experiences as head coach of the Los Angeles Lakers during the 2003-2004 season. With the Kobe vs. Shaq saga, Kobe's rape trial in Colorado, the signing of Karl Malone and Gary Payton, Jackson was faced with perhaps the most challenging managerial job in the history of sports. He stresses the importance of everyone maintaining their own personal identities, but also points out that in the end everyone will have to sacrifice individual goals for the good of the team. This book offers great insight to the intricacies of working with big ego's and how to get everyone to work together as a team.